CONSUMER LOYALTY ASSESSMENT AS AN IMPORTANT MEANS OF INCREASING COMPANY'S PROFITABILITY

Authors

  • N. Skryhun National University of Food Technologies, Kyiv
  • L. Kapinus National University of Food Technologies, Kyiv
  • M. Petrovych National University of Food Technologies, Kyiv

Keywords:

consumer loyalty, customer behavior, loyalty assessment, loyalty factors, consumer loyalty levels

Abstract

The essence of consumer loyalty is revealed and substantiated and  its value for companies is determined. The concept of loyalty, level of satisfaction is considered, the levels of loyalty and factors influencing consumer loyalty are distinguished, as well as methods of estimation of the degree of customer satisfaction are investigated

References

Customer Loyalty – What is it? How Can You Measure and Manage It? – URL: https://cutt.ly/KrmAfmB

Customer satisfaction and customer loyalty – URL: https://cutt.ly/jrmAhFi

Evaluation of Customer Loyalty to Different Format Retailers [Електронний ресурс]. – URL: https://cutt.ly/trmAjnX

Evaluation of Customer Loyalty Implementations By Consumers – URL: https://cutt.ly/QrmAkdC

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Published

2020-10-21

How to Cite

Skryhun, N. ., Kapinus, L. ., & Petrovych , M. . (2020). CONSUMER LOYALTY ASSESSMENT AS AN IMPORTANT MEANS OF INCREASING COMPANY’S PROFITABILITY. News of Science and Education, (5). Retrieved from https://scieduc.eu/ojs_en/index.php/en_ojs/article/view/23

Issue

No. 5 (2020)

Section

Статьи